If you have a website that takes more than three seconds to load, you may be doing a favor to your competitors by redirecting your target users.Īccording to a study conducted by AKAMAI in 2018, the traditional Page Load Speed timing has to be revamped as the users’ expectations have grown along with the page complexity. If you’re a website owner, put this in the perspective of your target audience. If this is not the case, you can directly type the address of another website that provides similar services and access it. If you end up on a website with poor page load speed, you can always go back to the search engine and choose the immediate competitor. Unlike slow-moving traffic, you have multiple options when it comes to the web. If you’re frustrated while driving through slow-moving traffic, you would be even more frustrated when browsing a slow-loading website. If you analyze some of the top traffic-driving websites on the internet, you may find a similar pattern – they all have a load speed of fewer than 4 seconds. However, the search engine giant says, the current average load time of web pages on mobile devices is 22 seconds. The recommended page load time for websites on both mobile and desktop devices is <3 seconds, says Google. When you already know that speed has become all-pervasive in our lives, why turn your eyes away from the poor page experience of your website caused by slow page load speed ? What is Google Recommended Page Load Time? Today, however, speed has become a major deciding factor.īe it while buying the car you use for commuting or rating a delivery guy who just handed you a courier.Įach one’s performance is judged based on the speed at which they complete a particular task. You would notice that each generation has contributed to making speed enhancements during their time, whether in the field of technology, science, or arts. There has always been an obsession for speed if you look at history. Being the first one to get a notification for a slow-responding or not working website gives you the advantage to fix the issue in a timely manner, thus reducing the possible downtime and respectively not losing money.Īlso, if you want to see how the leading gift e-commerce websites performed on Valentine’s Day, check out our 11th annual Valentine's Day Retail Performance report.Before deep-diving into how to get Google-recommended page load time and other steps to optimize your page experience for better speed and user experience, let me give you a throwback on how the concept of speed has evolved over the years. Our wide variety of monitoring tools and services will be of great help so you can be informed and aware of the state of your website at all times. It is really important that you constantly monitor your website for speed an availability. Make sure that you optimize all the photos to a suitable web size, get rid of the legacy Flash animations and clean up your code. Huge pictures, heavy Flash animations or a lot of images will slow down your website, that is for sure. Consider implementing a CDN solution for even better results. Pick a reliable, fast and reputable hosting solution that is capable of handling even the heaviest traffic to your website. But what can you do to speed it up? Get a good hosting planĭepending on your needs you will find hundreds of web hosting offers, but not all of them are going to suit your needs properly. The faster your website is, the higher search engine rank your site will get. Yes, search engines prefer fast loading sites. At Google, we aim for under a half second. “ 2 seconds is the threshold for e-commerce website acceptability. Here is what Maile Ohye (f ormer Developer Programs Tech Lead at Google) says in Google’s Site Performance for Webmasters video back in 2010: “The lower, the better” rule applies here as well, of course, but if your site is able to fully load under 2 seconds, that is a great result. Monitoring location: Auckland, New ZealandĪs you can see the location you are accessing the website plays a significant role in the response time, but the average is around 3.5 seconds. Here are some statistics for Full-Page monitoring targets monitored using our service for the past month: We have already discussed how website speed affects SEO in a previous article "Website Speed and SEO", so you can review it out for more information on the topic. It is a search engine ranking factor, a major contributing factor to page abandonment and a deal (conversion) breaker. But how can we determine if a website is snappy enough? Are there any response time standards that we can refer to? Do search engines prefer fast-loading sites as well? This article will answer those questions. We all like fast sites, especially in 2018.
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